Why should you hire me?

Sometimes the standard tools in your toolbox are just not good enough. Or perhaps they are not as sharp as you need them to be. InDesign is a flexible publishing software, but it would not be the best choice for that telephone book someone asked you to make (10 years too late?). Or your font editor might be fine for your daily Bézier routine, but it won’t be good enough for that special project that would require a lot of boring geometrical drawing. Maybe you only need to integrate your standard workflow with some custom software, and I can do that for you.

The equation is easy: if a task achived “manually” cost you $100, maybe a computer can do that for free, because you don’t have to pay it. Then you only have to pay me to instruct the machine correctly. If I manage to charge $50 or less, then you have saved money and a big headache. Good for your health and our pockets.

Automation also brings other advantages in the economy of a project, starting with time management. It’s critical, especially in team projects where small delays can impact the work of many others. The ability to compress production time allows the parallelisation of the work of many people. With automation the team acquires bigger margins for the unexpected.

Then consider mistakes. No one wants to repeat the same action for hours on end, and errors will raise proportionally as boredom grows. Spotting human errors is also very difficult. While machines make mistakes because of incomplete or cheap instructions –which can always be improved– humans do it in a way which is much less predictable. Machine-made mistakes usually follow distinguishable patterns, while human-made mistakes are harder to catch.

How can I know that you are really capable of what you state on your website?

Write me a few lines about your problem. Usually a simple script to verify feasibility does not take too much. Then we can discuss an estimate and possible timeline.

What’s your favorite typeface?

In a nice piece of writing Fred Smeijers once and for all explained why this question does not make sense. But, if you were my mother I could not answer impolitely. So, I can only say that I really love the combination of Ludwig and Arnhem you see displayed on this website. I think it is the best sans plus serif combination. They work at their best in print, so take the time to have a look at the Hyphen Press Music editions designed by Robin Kinross and the San Rocco architecture magazine.

How did you learn programming?

My first contact with coding was at ISIA Urbino, a very short Processing workshop during Basic Design class. Then I started Python during the parametric typography classes by Luciano Perondi. Since then I never stopped. I consider myself self-taught. During the years I had the opportunity to show my work to people like Just van Rossum and Erik van Blokland, but I would say that my teachers have been source code, books, and stack overflow.

How do you usually work?

I like long lunch breaks. I cook my food each day (lunch and dinner). I don’t work on weekends. By 18:30 I’m out of the office!

How did you manage to combine together type/typography & coding?

I simply cannot understand why you would not combine these things. Typesetting is the root of western technology and computers have an alphabetical core (this is why it is so complicated to set non-alphabetical scripts). So I unconsciously decided to immerse myself into typography and coding. It still makes sense to me.

Would you like to teach me how to code?

I would love to teach you how to code. I am now working on a Python manual for designers. It will take a while to get ready. Soon you will hear from me about updates regarding this. Instead, if you want to organize a live course, just write me a few lines. I have a few interesting options.

Which languages are you familiar with?

Italian, English (with a spicy accent), and of course Python.